What is an Amazon brand registry?

What is an Amazon brand registry?

Amazon Brand Registry helps you protect your intellectual property (IP), manage your listings, and grow your business, regardless of whether you sell in our store – for free.

How much does it cost to get Amazon brand registry?

There's no cost to enroll in Brand Registry. Once you enroll in Brand Registry, you can gain access to tools and services, some of which have costs associated with them.

Why do I need brand registry on Amazon?

Simply enrol in Brand Registry and share information about your brand. We will give you peace of mind by activating proactive protections that help stop bad listings and bad actors. Detect and report suspected intellectual property infringement with our powerful tools.

How do I become a brand owner on Amazon?

To enroll a brand, you will need to provide the following information: Your brand name that has an active registered or pending trademark; the trademark for your brand must appear on your products or packaging and you must provide images that depict this.

Can I sell on Amazon without brand registry?

While you can sell on Amazon without joining the brand registry, there is no reason not to join if you own the brand. But, for sellers who do not have a patent or trademark for their product and therefore cannot become brand registered, you can still sell on Amazon without and be successful.

What is the brand registry?

What is the Brand Registry Program designed for? Amazon Brand Registry is a program designed to help brand owners protect their intellectual property and product content on Amazon. The program's most significant benefit for manufacturers is the direct influence on their detail pages.

Is Amazon brand registry international?

For this purpose, Amazon recognises trademark applications filed in one of the following 19 countries: the US, Brazil, Canada, Mexico, Australia, India, Japan, France, Germany, Italy, Spain, Netherlands, Turkey, Singapore, Saudi Arabia, Sweden, the UK, the EU and United Arab Emirates.

Do you need brand registry for private label?

Yes, you can sell your private label products on Amazon without registering for the ABR program. You will, however, need to make sure that you go through the entire process of verifying and exempting your product. This makes registering your brand seem like the more viable option and frankly, there's no reason not to.

Is Amazon brand registry free?

If you are selling on Amazon, you know about the fierce competition within its marketplaces all too well. In order to give you a competitive edge, Amazon offers a free program for registered brands that alleviates their struggles against trademark infringement.

Can I buy a product and sell it under my own brand?

It's called private labeling, or virtual manufacturing in some countries. If you relabel a product and sell it under your own brand name, you become a private label distributor (PLD). And you won't be the only one.

Can I sell unbranded items on Amazon?

You can apply for a G T I N exemption to sell unbranded, generic products if you don't have a product id. Applying for G T I N exemption is a quick and easy one-time process.

Can we do brand registry on Amazon without trademark?

Do you need a trademark for Amazon's Brand Registry? The Brand Registry program requires you to have a registered trademark for your product in order to apply. In the US, that means you need to have registered your trademark with the United States Patent and Trademark Office (USPTO).

Can you list a product on Amazon without a brand name?

To sell unbranded products on Amazon, you can enter "generic" or "generic brand" into the Brand Name field while creating your Amazon product listing (ASIN). You can even apply for a GTIN exemption in your Amazon Seller Account so that you don't need a UPC to list your unbranded product on Amazon.

Can I sell branded products on Amazon?

To sell brands on Amazon, you need to register your brand or the brands you are re-selling. You get approved, only then you can start selling. Once you register, the brand will give you an ASIN or American Standard Identification Number for your product. This way, another seller cannot list the same item.

Can I sell generic products on Amazon?

You can sell generic items on Amazon, but you will be on your own if you decide to pursue this strategy.

Are you allowed to sell replicas on Amazon?

What is Amazon's Anti-Counterfeiting Policy? Products offered for sale on Amazon must be authentic. The sale of counterfeit products is strictly prohibited. Failure to abide by this policy may result in loss of selling privileges, funds being withheld and disposal of inventory in our possession.

What is difference between trademark and brand registry?

A brand name is not protected legally and can be used by any person. Whereas a trademark is legally protected and cannot be used by another person. Now that you know the difference between a brand and a trademark, you can go ahead and get your trademark registered.

Does Amazon brand name matter?

Choosing your Amazon Seller name can be an important decision. Your seller name will represent your business on the platform and will be seen by potential customers. The name is linked to your account and cannot be changed, so you want to choose something that will be recognizable and will make a good impression.